BEVERAGE
CLIENT Glacier Bay Vodka
PROBLEM
Launch of new vodka, in a competitive category, at a poor time of year (winter in Boston). Due to late product roll out.
SOLUTION
Developed complete brand creative-from labels to 4 pack design, on and off premise pop and pos. business and consumer advertising campaign, and trade show booth. Along with naming and designing the Glacier Bay Night trademark.
RESULTS
Projections were 20 states 10 months later : they were in 50 states. They are the fastest growing vodka drink domestically.
CLIENT Beverage Works
PROBLEM
To attempt to capture 5% of the Mexican Beer market domestically with a focus on the West Coast,
Regional Microbrew Beer.
SOLUTION
Directed client to naming the beer after a Cantina in Mexico with a history and loyal consumer audience, 21-90. Cantina name had a lot of equity. A new logo label and packaging were designed as well as sales collateral and consumer ad campaign, T.V., and outdoor support.
RESULTS
Within 6 months beer was sold into 120 grocery and mom & pop liquor locations. Results were 8000 cases sold monthly within the first year on the market.
Samples: One Hope Wine, Glacier Bay Campaign, Dos Equis Outdoor and Hussong's campaign.
CLIENT Glacier Bay Vodka
PROBLEM
Launch of new vodka, in a competitive category, at a poor time of year (winter in Boston). Due to late product roll out.
SOLUTION
Developed complete brand creative-from labels to 4 pack design, on and off premise pop and pos. business and consumer advertising campaign, and trade show booth. Along with naming and designing the Glacier Bay Night trademark.
RESULTS
Projections were 20 states 10 months later : they were in 50 states. They are the fastest growing vodka drink domestically.
CLIENT Beverage Works
PROBLEM
To attempt to capture 5% of the Mexican Beer market domestically with a focus on the West Coast,
Regional Microbrew Beer.
SOLUTION
Directed client to naming the beer after a Cantina in Mexico with a history and loyal consumer audience, 21-90. Cantina name had a lot of equity. A new logo label and packaging were designed as well as sales collateral and consumer ad campaign, T.V., and outdoor support.
RESULTS
Within 6 months beer was sold into 120 grocery and mom & pop liquor locations. Results were 8000 cases sold monthly within the first year on the market.
Samples: One Hope Wine, Glacier Bay Campaign, Dos Equis Outdoor and Hussong's campaign.
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