BEAUTY
CLIENT Neutrogena
PROBLEM
Sales dropped for Neutrogena Melanex, a prescription product for treatment of hyper pigmentation.
SOLUTION
Developed a direct mail campaign to dermatologists focusing on a unique product feature (liquid formula)
resulting in patient benefits (precision application).
RESULTS
500% increase in sales of Neutrogena Melanex product after just three mailings.
See samples of the Neutrogena Melanex Collateral below left.
CLIENT RAJE/VITRA HAIRCARE PRODUCTS
Start up company in an already saturated hair care market needed to create excitement and generate sales for one of a kind new product.
Developed two completely separate identities for salon and retail channels supported with packaging trade show booth design, advertising, trade promotion and point of sale materials.
Over one million units sold in the first twelve months. One of the beauty products of the year in the tool category.
Samples of the Direct Mail campaign, Display and brochure below on the right.
CLIENT Neutrogena
PROBLEM
Sales dropped for Neutrogena Melanex, a prescription product for treatment of hyper pigmentation.
SOLUTION
Developed a direct mail campaign to dermatologists focusing on a unique product feature (liquid formula)
resulting in patient benefits (precision application).
RESULTS
500% increase in sales of Neutrogena Melanex product after just three mailings.
See samples of the Neutrogena Melanex Collateral below left.
CLIENT RAJE/VITRA HAIRCARE PRODUCTS
Start up company in an already saturated hair care market needed to create excitement and generate sales for one of a kind new product.
Developed two completely separate identities for salon and retail channels supported with packaging trade show booth design, advertising, trade promotion and point of sale materials.
Over one million units sold in the first twelve months. One of the beauty products of the year in the tool category.
Samples of the Direct Mail campaign, Display and brochure below on the right.
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