stone advertising What is the secret formula for a successful
marketing, advertising or communications campaign? Creativity that
gets to it. Emotions. Appeal. That’s what drives the difference
for success. Today, a commercial message is often thought of as
an intrusion. There has to be a compelling reason to look at it,
read it, listen to it, watch it, like it, interact with it, and
ultimately buy it.
We are in the ‘Narrative’ era
... where the biggest challenge facing companies is how to communicate
their story internally and externally over multiple channels to
a myriad of communities and individuals with special interests.
That’s why it’s important that all elements of the marketing
mix are synchronized with each other to communicate one message.
We don’t just move product, we move people. We learn everything
we can about your products and services, your competitors, and what’s
really important to your customers. When we market a product, we
view the customer as a living, breathing human being. We look at
the whole person...their needs, desires, lifestyle, attitudes, and
dreams. What motivates them to purchase the things they do, or to
watch certain programs or movies? Looking at people from every angle
gives us the edge to develop objectives, brand positioning, and
a strategy. Once these are approved, we can build great creative
campaigns that will bring results. It could be through a package,
an ad, a TV commercial, a display, a website, an event, or a public
Ultimately, creative marketing, advertising
and communications are the nucleus of any company’s positioning,
branding and sales efforts. Carefully targeted, cutting edge creative
strategies will communicate your brand, meet the consumers’
needs and achieve results. "Our job is not just to produce
brilliant ads, but also to create advertising that sells within
the character and context of the brand. We offer a creative approach
that sizes up the whole brand, and enables us to become actual marketing
partners with our clients."